Another nail in the coffin of the traditional US broadcast model was hammered home today after NBC ordered a new original series to air this summer.
Camp, which will have a 13-episode run, is a drama series set at Little Hawk Family Camp where “parents decompress with gin while teenagers make gleeful mischief and fall in and out of love,” according to the network.
Jennifer Salke, president of NBC Entertainment, admitted the commission was part of its plans to fill its summer schedule with original scripted series to rival the cable networks who have usually dominated these months with their own original drama launches.
Camp, described as a dramedy, will be produced by Australia’s Matchbox Pictures (The Slap) and US-based BermanBraun. Creators Liz Heldens (NBC’s upcoming Deception, Friday Night Lights) and Peter Elkoff (Deception, Gossip Girl) will executive produce with Gail Berman, Lloyd Braun and Gene Stein (all Deception).
Production is scheduled to begin in Australia in March.