US broadcaster The CW has taken its freshman series Cult off its schedule as poor ratings led executives to bring the axe down on the mystery drama.
The network had previously moved the show from its original Tuesday slot to Fridays after just two episodes, before it was withdrawn altogether after seven episodes – with six still to air.
Cult creator Rockne O’Bannon confirmed the decision on Twitter:
#Cult Sadly true. CW Execs once called the last 5 episodes “outstanding”. I guess too outstanding. You are great, SMART fans. Thx to u all!
The show’s storyline followed a journalist blogger and a production assistant who investigate disappearances linked to a television series called Cult.
The CW is now beginning to shore up its 2013/14 line-up as the Upfronts in May draw nearer.
Gossip Girl and 90210 will not return next season, while Supernatural, The Vampire Diaries and Arrow, in its first season, have already been renewed. Another freshman series, Emily Owens MD, was cancelled in November.
Source: TV By The Numbers