The CW hunts more Beauty and the Beast

US drama Beauty and the Beast has been given a fourth season – before its third season has aired.

Beauty and the Beast

Beauty and the Beast

The CW has lined up the show’s 13-part third season for a May 21 launch, with season four now confirmed for the 2015/16 season.

It stars Kristin Kreuk and Jay Ryan.

The show is produced by CBS Television Studios in association with Take 5 Productions and Whizbang Films.

Brad Kern, Bill Haber, Paul J Witt, Tony Thomas, Ron Koslow, Frank Siracusa, and John Weber executive produce.

CW’s Arrow reveals The Atom

Here’s the first look at The Atom, soon to be appearing in The CW’s comic book drama Arrow.

The Atom, played by Brandon Routh, will appear in episode 15 of the current third season, called Nanda Parbat, which is due to premiere in the US on February 15.

The Atom, as appearing in Arrow

The Atom, as appearing in Arrow

Early renewals can only boost ratings

In a television market as volatile as that in the US, it can be tough being a viewer.

With broadcast networks at the will of advertisers looking to spend their money on the shows that get the biggest audiences, series that debut to low ratings and fall further over the next few weeks can find themselves on the television scrapheap before anyone has a chance to remember the characters’ names.

That’s why it’s great news that an increasing number of network dramas are getting early renewals.

Gotham

Gotham

Fox has ordered second seasons of new dramas Gotham, the origin story of Batman character Commissioner Gordon, and music drama Empire.

At CBS, the Eye has placed season two orders for NCIS: New Orleans, Madam Secretary, and Scorpion.

Over at The CW, meanwhile, their entire fall drama slate has been renewed for 2015/16, meaning new seasons for Arrow, Reign, Supernatural, The 100, The Originals, The Vampire Diaries, Jane the Virgin, and The Flash.

Fans of these shows can now watch them without fear of them suddenly disappearing from next week’s schedules, and in the knowledge that they will be back next year, increasing their investment in and loyalty to a series.

Madam Secretary

Madam Secretary

This also means people who may not have caught the show from the beginning are now more likely to catch up on a show they know will be sticking around, instead of passing it by without a second glance.

For writers and producers, early renewals also mean they can begin plotting series-long story arcs they know will be completed, and take more time to craft their scripts so viewers get the best shows possible.

The danger of an early cancellation will always remain – that’s the business – but at least viewers can now know their commitment at this early stage will not be wasted three or four episodes down the line.

The Originals

The Originals

CW renews fall drama slate

The CW has renewed all of its fall dramas for new season in 2015/16.

The CW

The CW

Arrow will return for season four, Reign will have a third season, and Supernatural is slated for season 11.

The 100 will also have a third season, as will The Originals, while The Vampire Diaries will be back for season seven.

Both new dramas Jane the Virgin and The Flash will be back for second seasons.

The Flash

The Flash

Supernatural returns to UK

Youth-skewing UK network E4 has acquired season nine of US drama Supernatural.

Supernatural

Supernatural

The series, which airs on The CW, follows two brothers as they hunt demons and other supernatural beings.

Season nine is due to air on E4 in early 2015.

Created by Eric Kripke, Supernatural is executive produced by Robert Singer, Jeremy Carver, McG and Adam Glass. The series is produced by Wonderland Sound and Vision in association with Warner Bros Television.

Supernatural is distributed around the world by Warner Bros International Television Distribution.

E4 adds more of The 100

Channel 4 has confirmed its spin-off network E4 will air the second season of US drama The 100.

The 100

The 100

The new season will launch in early 2015.

Set nearly a century after Earth was devastated by a nuclear apocalypse, The 100 are a group of people set back to the planet as the international space stations that have served as lifeboats to generations of survivors run out of resources.

The CW series is based on the book by Kass Morgan and produced by Bonanza Productions in association with Alloy Entertainment, Warner Bros Television and CBS Television Studios.

The 100 is distributed by Warner Brothers International Television Distribution. Jason Rothenberg and Leslie Morgenstein are executive producers for season two.

The Flash speeds up for full season

Freshman drama The Flash has been given a full season order at The CW.

The Flash

The Flash

The series debuted in the US on October 7 to 4.83 million viewers (6.1 million Live + 3 Day), making it the network’s highest rated series premiere since The Vampire Diaries in 2009.

The Flash is produced by Bonanza Productions in association with Berlanti Productions and Warner Bros Television, with executive producers Greg Berlanti, Andrew Kreisberg, David Nutter, and Sarah Schechter. It is based upon characters published by DC Entertainment.